How to Leverage Authority Website for Traffic & Profits

How to Make Money Online “Authority Site” Jacking

What Is An Authority Website?

According to,, an authority site is a content-driven website that is a respected and trusted source of information. It is a larger site that delivers real value through its excellent editorial standards. This makes people trust the advice and recommendations from the site.

Authority sites = large, content-driven sites with multiple traffic channels and revenue streams.

Niche Site vs Authority Site

In an article Niche Sites vs Authority Sites: What’s The Difference, Dominic at Human Proof Designs writes, “Generally speaking, when people talk about an authority site or a niche site, they’re referring to the scope of the site, and perhaps also the quality.

A “niche site” is usually smaller, perhaps 10 or 20 pages only, and focus around one sub-niche. An example of this type of site could be Dog Collars.

An “Authority Site” has a lot more content. We’re talking anywhere from 50 to several hundred pages. The general idea with an authority site is never to finish adding content, with new posts going live once or twice a week. With all that content, an authority site naturally will cover more topics and multiple sub-niches.

An example of an authority site might be everything to do with having a dog. Kennels, bowls, training, leashes, and a lot more informational content.”

As is evident, creating an authority site takes time and effort that most marketers don’t have or do not want to devote to building a true authority website.

The Work Around

Websites with recognized authority such as CNN, Wikipedia, BBC, Wall Street Journal and those that may be more niche-specific, like are trusted online.

The content found on these kinds of websites tends to be longer copy (1000 words), in-depth and well researched. Often the content contributors are experts or professional journalists so again the information is trusted.

Therefore when you share content on these websites to your social media channels or to your email subscribers that trust is passed along and the likelihood of them clicking an authority link is greater.

What if you could post your ads, videos or banners on these authority websites?

Imagine having your affiliate banner, ad, or opt-in form appear on a Wikipedia article or BBC webpage? Do you think it would be more trusted?

Fortunately, there have been several software applications created in recent years that allow marketers to do just that.

One such software, just released, is LeadX, a cloud-based “hijacker” software that allows you to overlay your content on your own sites (like Web 2.0 properties that don’t allow you to add your own opt-in forms) or other people’s websites in your niche that have greater authority than your own.

Watch the video below to see a demo.

I’ve been using this method for years for my personal affiliate marketing and for clients to drive niche traffic to their websites or to generate targeted leads. So I know it works.

The concept behind LeadX is not new. But, their platform is very user-friendly and for most folks makes it quite easy to take advantage of this strategy. If you’re interested in learning more about LeadX, I’ve written an in-depth review, Is LeadX Worth It.

Image by How to Build Website Authority in 90 Days